August 2011
1 post
From nytimes.
When a reporter asked what market research went into the iPad, Mr. Jobs replied: “None. It’s not the consumers’ job to know what they want.”
http://mobile.nytimes.com/article;jsessionid=6B2AB906BAFEF88FD4A1B1683ABD0B0A.w5?a=832773&f=24